The Ultimate NIL Guide
for Athletes and Parents
Actionable advice, case studies, templates, pricing guides and more!
What You'll Learn
Chapter Breakdown
NIL Rules
An overview of rules at the NCAA, NAIA, NJCAA and high school levels. Also, a discussion of laws restricting international athletes.
NIL Activities & Opportunities
More than a dozen different ways athletes have monetized their NIL, with case studies from athletes.
Defining and Growing Your Personal Brand
How to build a personal brand that grows NIL opportunities and sets you up for success after graduation.
Social Media Marketing
How to grow and monetize your social media, including strategic guidance on what to post.
Finding Deals, Pitching & Pricing
From where to find deals and how to pitch brands to negotiating and pricing the deal. Pitch templates included.
Working with Third Parties
How to work with collectives, marketing agencies and other third parties without giving away your rights.
Licensing & Intellectual Property
How to protect your NIL, content and other creation, and how to monetize it all without giving up ownership.
NIL Agents
Guidance on hiring the right agent for you, including questions to ask, contract terms to look out for and more.
Contracts & Other Legal Issues
Understand what you're signing and avoid giving up future rights and revenue.
Extending Your Brand Beyond Graduation
NIL can take you far beyond graduation with these long-term strategies. Future-proof your brand.
The Future of NIL & Revenue Sharing
Be ready for the continued evolution of NIL and the development of revenue sharing.
About the Author
meet Kristi Dosh
Attorney and Educator
Kristi began her career as a corporate attorney and uses her legal expertise to educate athletes, parents, coaches and administrators on NIL. She currently teaches NIL courses in both undergraduate and graduate programs at the University of Florida.
Journalist and Personal Branding Expert
Kristi transformed her own career through blogging, social media, podcasting and more to go from corporate attorney to becoming a nationally-recognized sports business analyst. She left practicing law in 2011 to be ESPN’s sports business reporter, and since then has spoken on NIL and business and financial issues in college sports on television, radio, podcasts, in print media and more.
Reviews
What parents and athletes are saying about The Athlete’s NIL Playbook
“The Athlete’s NIL Playbook is the guide we wish we had when we started. It’s more than just strategies and rules; it’s a roadmap to building your personal brand with authenticity and purpose. This book breaks down complex concepts into actionable steps, helping athletes of all levels understand how to maximize their NIL potential while staying true to who they are.” Haley and Hanna Cavinder, University of Miami women’s basketball athletes
“Kristi’s expertise in NIL is truly unmatched! The Athlete’s NIL Playbook is an invaluable resource that not only provides essential details but also offers inspiration for athletes and parents looking to navigate NIL successfully. Kristi covers a wealth of information and answers countless questions, making this a must-read guide for anyone looking to maximize NIL opportunities.” Tara Clapper, mother of former University of Florida gymnast Leah Clapper and current Michigan gymnast Lily Clapper
“To say that Kristi Dosh ‘knows her stuff’ is an understatement. The NIL Playbook takes you on a journey through the evolution of college sports pertaining to scholarships, Name, Image and Likeness and revenue-sharing. If you’re looking for insights, explanation and a how-to navigate guide, this is the book for you. Look no further. Kristi also provides real time updates in the ever-changing NCAA college athletics landscape via websites and social media. This is a must read!” Destinee Jordan, co-host of Sports Mom Rapport and mother to NCAA Division 1 gymnast at University of Michigan, Ava Jordan
“If you’re overwhelmed by the ever-changing world of NIL but believe your child is an entrepreneur at heart, this book is for you. Kristi Dosh’s NIL book speaks directly to prospective athletes and their families. She gives real examples of how student-athletes can build their brand (social media or otherwise) and find NIL opportunities that align with who they are. She also breaks down the incredibly confusing NIL landscape in a way that a normal person can actually understand. What I appreciated most was the range of stories—from powerhouse D1 athletes to D3 student-athletes building impressive businesses. It’s honest, empowering, and exactly the kind of perspective we needed as we plan for what’s ahead.” Bre Jones, mother of a youth volleyball athlete
For Professors and Instructors
Adopt this book for your NIL course or program
If you’re an instructor interested in using The Athlete’s NIL Playbook in a course, please fill out the form below to receive an advanced copy as soon as it’s ready.